Research into marketing package

 The Beatles released the legendary album of Sgt. Pepper on the 26th of may 1967. Their 8th album was a relase of their creativity and new found ways of making music. It spent 27 weeks at the top of the Uk album chart. The album was lauded by the vast majority of critics for its innovations in music production, songwriting and graphic design

 Their digipak is very out there. It has bright crazy colours draws in the listener and attracks people straight away, not that they had to 'promote' this album much. The music they created in this album is timeless, and their marketing reflects that.


The album cover shows several dozens of famous people who have impacted something. This shows that this band were so including, they and their music would make you feel so inviting. The design of this album was so abstract to other previously relased albums, with its vibrant colours and innotive songs. This is because The Beatles released an entire album that would represent a performance by the fictional Sgt. Pepper band. Their alter ego bang would allow them to experiment more and push the boundaries with their music.
If you look at The Beatles old album covers you can clearly see the contrast. They were previously very neautral earthy colours. This new and exciting album is shown with bright, standing out colours which is very experminetal; just like their music.

These are a couple of posters which were released along with the Sgt. Pepper album. As you can see the memeber are wearing their iconic outfits shown on the album and represented their alter ego band memebers.
The theme runnning along with these photos again is very experimental and bright.
The second poster shows a collaberation of crazy pictures and colours, showing the madness of this album.






With an album iconic as this they would have been a mass amiunt of publication of their new music.
I found a couple of articles publishing their new album. The first picture was updating fans of what music would be on the album as they were writing it. This showed how they wanted to keep their fans updated with their music.

 This article states how amaizng it is and writes about the music within the album. Because Sgt. Pepper came out in 1967 there was no colour within newspapers, for this reason they are not able to demonstrate the colourfullness of the album and the amount they have experimented.




50 years later....
I can find more articles and fan art created now, 50 years later. This shows the impact this album made on the world.  The BBC crated a documentry about the album, with unseen clips of the band recording and how they made the music. We were able to have an insight to what inspired the memebers and how they made their music, in ways never used before.


The song ' A Day In The Life' of the album Sgt. Pepper had a music video created for it.
This music video was able to show an insight to fans all over the world about ' a day in the life' of the band. There use of flashing colours and lights show's the artisic side of the song. However most clips show the band recoring with an orchestra... which play a very large part within this song. We see home videos of the memebers as children and living their normal life. Once the orchestra take over, the video takes a turn for the weird. Memebers of the orchestra wear fake large noese and glasses, we also see images of a crow flying through a green sky. This video clearly shows the experimental side of the album, and how the Sgt. Pepper band were able to become weird, beautiful and abstract.