Tuesday, 11 July 2017

Resaerch Into Genre- indie/ Alternative Rock









When simply searching 'Indie Rock' into the search engine I got the 16 top songs that resemble this genre of music.
Indie Rock is a form of alterntaive Rock which originated in the 1980's. The term was originally used to describe the independent record labels. The genre is basically being associated as 'less mainstreme' than other artists. In simpler terms- not in the charts. New and upcoming bands like to label themselfs as 'indie rock',  due to the specific sound of less harsh than the usual Rock. It uses lighter strings and unharsh sounds.

Mjor bands include: Artic Monkeys, Pulp, Oasis, Radiohead, Blur, The Killers, The Kooks, MGMT, The White Stripes and The Smiths.

There has been quite a large change in the industry. Less people are buying album sales of CD's, however there was a 53% increase of vinly sales. The 'less mainstreme' way of music is now becoming more and more popular with fans.

Below are two music videos which show the stereotypical conventions of a Indie Rock narrative. Everything from the Mise-en-scene to the editing style shows a very edgy atmosphere and demonstrates their alternative side.



My Chemical Romance is an Alternative Rock band. There music is very alterntaive and experimental. I dont think you could find a similarity of theirs within another band. There music can vary vastly from heavy rock to softer sounds.

 
Conventions of Indie Rock Music Videos 
Music videos showing songs produced by an Indie/ Alternative Rock typically have a twist. There costume will be parculiar, the location of filming would be unexpected and the narrative will have a quirky story.Within these music videos, the bands peformance is always key. There stage presence and attitude reflects their music, and we see this through their confidence to produce something beautifully different. The later affcets used cinematography create an affect that resembles a short film rarther than a music video.


Sterotypically, indipendent rock bands are not signed to major conglomerates. For this reason they have more controll over the music they produce and videos which come along with it. Their music vidoes then look much more independent and to fit the image they are aiming for. 

What I have learnt from this
 I like the idea of creating a short film narrative rather than making it more about the member of the band and their peformance. The quirkiness of these vidoes and the ideas behind them really inspire me. I want to find an interesting location to shoot my music video.

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Evaluation 4

Evaluation question 4 from joelle riley