Research Into Genre- Pop

Pop music is popular tracks which gain lots of publication and gain the most hits, often reach the charts. Artists within this genre of music are typicall signed to a major record label belonging to a conglomerate. Because of this, the artists usually have no/ limited controll over their image, songs and music videos.
Within a 'pop song' they typically have a repeated chorus, with a catchy rythm and is easy to rememebr. Duration of these songs typically lasts 2-3 minutes.

Conventions
Pop music songs/videos usually are about love, breakups, sex, or partying. All of these help to target their audience of teenagers and makes it relateble. Teenagers listen to pop music bevause they relate on a personal level and listehn to the charts. Production teams work to create an image for the artists which would reach out to this specific target audience.
Artists makeup is always flawless and airbrushed. Their clothes are always of the latest fashion and make a statement. Fans like to follow in their faviourte singers footsteps, due to this the famous individuals have to create an image which is extraordinary yet ordinary.

Use of peformance

 Pop music videos heavily created around the use of peformance. The artists will be singing whilst also peforming the narrative for example. The main focus is the artist. They will use lots of close up's of them singing to show this.

 This image shows Rhianna and Dj Khaled peformaing infront of the camera. In this close up we can also see the fashion statements they are portraying and their peformance quality. All of this really shows the way the peformance draws in the viewer.



Pop can also have different formats.

• Artpop
• Electro Pop
• Dream Pop
• Experimnetal Pop

An example of an artists like this is Grimes. An artist like Grimes does not really stick to the stereotypical conventions of 'Pop Music'. As an individual artists like herself, she does things her own way and have a quirk to them. This form of pop music I enjoy.




The artist 'SALES' I enjoy alot. She produces 'Pop Music' however is does not really have the same 'sound' as other usualy pop music aritst. Her songs follow the same conventions of a catchy chorus and melody's but personally I dont get the same type of vibe listening to her music than chart music.
Unfortunately I cant find any music videos of SALES to compare to other vidoes.


What I have learnt 
I dont think I want to do a stereotypical 'pop song' as I dont really like the music. However the alternative Pop music I do find interesting, and think I could create an interesting music vidoe of it with a meaningfull narative.