Conventions of a stereotypical music video

Camera shots : Long shots(sets location) , Close ups (Show artist singing and portrays emotion), Mid shots.
Camera movement: Tracking is used a lot to follow the artists around. also used, Pan, Tilt, Crane shots
Mise en scene: This differs depending on the importance of the representation they are trying to create. You have to relate this to the genre and narrative/ song lyrics. An example of this is if the song represents a slow pace, isolation and loneliness. Then you could place the artist inside of a wide open space with  nothing inside it.
Editing: Jump cuts are often used of a predominant technique within music videos. Also are dissolved and fades.
Lighting: lighting is very important. Even within a 'dark' scene you still need to have the correct lighting which represents this but also allows you to see the artist with ease. Lighting is used with studio lights, Hand held and flood lights. This allows lots of light to be flooded in without washing out the artist. This is used to create an enhanced look.
Sound: Sound used within a music video is typically just the vocals and the track. however, this can differ if the music video contained a narrative. It may stop and you can hear dialogue.
Costume: Costume is vital to represent who the artist is. Clothes are a very easy way of stating straight away a situation. This will change depending from genre to genre.

• Pop music: Pop culture always stays on trend with the latest fashion. Artist can do this or change it up and set a new trend which then leads on to their audience following this trend.
• Rock Music: Dark colours are typically used here. Blacks and greys. Leather jackets and jeans are used a lot.
• Electro Dance: Bright exciting never seen before outfits these artists wear. Something which is relatable to the audience, but still out of grasps. Its bold and eccentric. 

Colour: Colour works well to represent a mood/ atmosphere. An upbeat song may use bold bright colours, Where as a rock song may use dark toned colours. Something more mysterious may use black and white.